The increasing popularity of social media sites has created an incredible opportunity for businesses who can now target more of their ideal customers, around the clock and in real time. This is very true for lawyers who can use social networking to market strategically online and attract new clients. Traditionally, lawyers have relied on more tried-and-true marketing techniques such as television commercials or newspaper advertisements to land their next clients. While these methods have worked in the past, the times are steadily changing. Social media marketing for lawyers is gaining traction and producing huge results in ways that traditional marketing never could. Read on to learn how top digital marketing firms like NetLZ Consulting are using social media to help lawyers generate leads, engage clients and improve conversion rates.
The Benefits of Social Media Marketing
Social media marketing, as a digital marketing strategy, is a modern way to reach new customers and generate both website and foot traffic for a law firms. Today, millions of people use social media to stay connected to others, including businesses they are interested in. For many lawyers, social media is an excellent way to provide valuable, timely and high-quality information to current and potential clients. As more and more people use social media to stay connected to their personal and professional networks, law firms can tap into these circles by interacting with people, building their brand’s online presence and proving themselves to be top lawyers in their niche. Relying on platforms such as LinkedIn, Facebook and Twitter are a cost-effective way to reach more people than ever before. Here are a few additional benefits to implementing a social media marketing strategy now:
Increased conversion. Social media marketing results in more opportunities to convert leads into actual clients.
Brand loyalty. Over time, and with consistent, quality content, followers will come to see the law firm as a reliable source of information on legal matters. This will lead to relationship building and eventually brand loyalty.
Brand recognition. Social media posts help to boost visibility and recognition of the brand.
Encourages sharing of content. The very nature of social media marketing is networking and sharing information with others. Social media marketing prompts people to share interesting content with others they know.
Lower costs. Social media marketing has substantially lower costs when compared to traditional marketing. In fact, creating a social media account is free!
Improved customer service. Social media allows for real-time feedback and interaction with customers. Lawyers can now answer questions, post comments and clarify information must faster and to a much broader audience.
An opportunity to provide value. Social media marketing allows lawyers to provide relevant content that customers can use in their daily lives.
Data-based. Social media marketing is full of data which can be analyzed for trends. For instance, collected data can provide deep insight into who is participating in the network
Generates buzz. The ubiquitous nature of the internet means there is the potential for increased awareness of the law firm’s existence. There is even the potential for a catchy social media post or video to go viral!
Social Media Marketing
The Importance of Good Content Social media marketing is a great way to demonstrate a lawyer’s knowledge and expertise. By providing content such as links to blogs, witty and engaging social media posts and even eye-catching, informational graphics, a lawyer can position him or herself as a legal matter expert. Social media content that addresses customer concerns regarding common legal topics will help to boost the credibility of the law firm in the eyes of potential customers.
Where many companies go wrong is in taking a quantity-based approach to sharing content on social media. While it is important to share as much information as possible, please remember, shared content must be high in quality and it should answer important questions the law firm’s core audience is in search of. Lawyers can make the mоѕt out оf their social media marketing experience by ѕhаrіng information that rеflесtѕ their specialty and positions them as the go-to legal specialists in their local area.
The key takeaway when it comes to social media marketing for lawyers is this: lawyers can leverage social media to boost their brand, resulting in increased clients and longevity for the business. If you are an employment attorney, business lawyer, trust and estate lawyer or part of any general practice law firm you can benefit from social marketing. To learn more about social media marketing contact an expert team of digital marketing professionals today. NetLZ Consulting, a social media marketing firm, is the go-to source for professional advice and insight into social media marketing for law professionals.